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80% of Czechs approve of the extension of the deposit scheme

An Ipsos survey carried out for a group of firms supporting the project, including Mattoni 1873, revealed that around 80 percent of Czechs approve of extending the deposit scheme to plastic bottles and cans. For a small commitment, that is to bring the empty containers to the points of sale, there is a small compensation : a few crowns.
In fact, this figure is enough to motivate the consumer to behave virtuously. But that’s not all: 80 percent said they are willing to keep empty containers at home without deforming them. This is a very important step forward for a greener future, as a paradigm shift is increasingly needed not only for companies, but also and above all on the part of consumers, the real engine of the green revolution.

But where did the idea come from? One of the first groups to launch the hypothesis of extending the returnable vacuum system, already applied to some glass bottles, was Mattoni 1873. The goal is simple: to improve recycling as much as possible. “Bottle-to-bottle and can-to-can recycling contributes to a significant reduction in CO2 emissions and energy used,” explains the business initiative.
This initiative was launched in November last year, and it was the first time that the main players in the beverage world come together under a common appeal. In addition to Mattoni, in fact, also Coca-Cola, Kofola and the breweries of the Heineken and Plzeňský Prazdroj groups.

“I am convinced that the entire beverage sector has a unique opportunity to become the first completely circular industrial sector” underlined the general manager of Mattoni Alessandro Pasquale.
The system already exists in ten other countries of the European Union “Backup works in many countries where we operate and its positive impact is evident. The take-back of the material we use to reproduce beverage packaging has improved. The introduction of backup also makes sense in the Czech Republic and we want the local system to be among the best, ”says Dan Timotin, CEO of Coca-Cola HBC Czech Republic and Slovakia.

However, the innovative effort towards sustainability passes through three players: consumers, producers and policymakers. It is precisely the last actor who has proved to be the most complex to persuade. A similar measure had in fact been presented in the last legislature, but had not found the necessary support. However, it was resubmitted to the new Chamber of Deputies. The producers hope that the introduction of a similar system in Slovakia starting this year could help change Czech politics.

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